Indonesia's automotive sector is currently cruising on the success highway, and the main driver?

You guessed it – the thriving middle class that has been steering the industry into high gear over the past decade. This isn't just a random occurrence; it's a result of a combo move involving steady economic growth and savvy government policies, especially during the golden age of commodities from 2006 to 2015. Now, sure, there are inklings of improvement in the industry's competitive game, but let's face it – there are some pesky structural roadblocks that are acting like speed bumps on the road to even more growth. Traditionally, the Japanese car manufacturers have been the rockstars of this show, but now, there's a remix in progress. Enter stage left: Korean and Chinese automakers, ready to shake things up. It's like the automotive landscape hit shuffle on its playlist, introducing new beats and rhythms. This isn't just about cars; it's a reflection of Indonesia's evolving tastes and aspirations, particularly from its ever-expanding and lively middle class. So, buckle up, because this automotive journey is getting even more thrilling!

https://www.researchgate.net/publication/362712250_Indonesia's_Automotive_Industry_Recent_Trend_and_Challenges